BUSINESS CARDS – MATTE
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Standard business card size – 3.5 × 2 inches (8.9 cm x 5.1 cm). This is the size to which the finished card is trimmed.
Safe area – 3.25 x 1.75 inches. This is the area in which all your important information should appear. Generally, there should not be any writing beyond this area. Otherwise you risk having your name or phone number trimmed off.
Bleed – this is the outermost part of the card shown in white in the diagram above. The bleed is the extra bit of colour information beyond the finished size of the card. It is necessary due to cutting variations and helps to give a smooth and straight appearance to the card when cut.
In summary – The size of the card you design should be 2.125 by 3.625 inches. This will be trimmed to 3.5 × 2 inches (8.9 cm x 5.1 cm) which is the standard business card measurement. Ensure that your text is within the safe area (3.25 x 1.75 inches).
These measurements can be interchanged if you want to have a vertical card layout rather than a horizontal one. Then the height becomes 3.5 inches and the width 2 inches.